Nah - I happen to be at the AWS summit in NYC today and submitted a few things as I saw them announced. I use AWS heavily, but don't work for AWS or anything. I'm sure there's plenty of upvotes coming from other folks at the conference like myself.
And Microsoft has multiple articles hitting the front page when they do a big developer conference, as does Apple. It turns out that developer conferences lead to lots of things interesting to developers. Who'd've thunk it?
That, or AWS drives an enormous amount of internet and an even larger portion of startup services, and those here are very interested in what Amazon is launching.