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The core of the problem is this: How do I get a user to a website with an offline prompt without having them type into the address bar? To explain: I'm testing an idea that gives users more information about a product they see in store. I need some way to allow them to scan the item and go to my mobile site. In the real product this would be done in-app with a qr code scanner, but for the MVP test it just needs to get the user to a site in as frictionless a manner possible after prompting them via the packaging/a poster. Is qr a good option? I'm thinking just using a shortened url and prompting the user to type that in. Is that too much hassle for a customer in a store? Any other hacks around this (can be not scalable, it's just for a small pilot of 3 stores).
More info about the idea: Customers in high end super-markets don't get enough info about the food on display. The assumptions I'm testing are 1. that the info (about traceability) is something they want to know about, and 2. they are willing to go to some small effort to peruse this info on their phones. For the MVP the only constraints are that we can track the number of individual users that scan a product. Hopefully including some way to get them to subscribe to our mailing list. I've been thinking about attaching a phone to the display in store so the user can use that to scan the package, as this would sidestep the need for an app on their phone. Then ask them to email/text the link to themselves and open it on their phones. Crazy?
