Great question. We have more information we'll be adding to the site. We recognize that the site needs to be a bit more context about how and what data will be collected. The short answer to this is that Brightwork simply acts as a middle man to pass the data you have with your existing providers. For exmaple, if you have a Lytics account, we'll simply pass that data between the Brightwork dashboard and the Lytics account. Same thing for all the other providers Developers use. The goal here is to just use one API, get the same data you already get, and put it in an easy-to-use dashboard so that you need only one resource to find all the data you want to collect about your application.
We're still working on a lot of the functionality but it would be great to get more people to sign up for the beta so we can battle test this. We have all the nodes built and the simple functionality is there. However, we admittedly have some more heavy lifting to do. Thanks for the questions. I can also be reached at josh@plunkus.com if you have other questions. :)