I have good context on this from seeing the analytics warehouse for a very popular social network. Even with a multi-terabyte hot database, the analytics dataset fit on a single 2U server full of drives. I have not seen a deployment of Hadoop yet that makes sense. Usually I see things like a 2 or 3 TB log spread across 60 nodes and a job to count entries matching a regular expression (because Hadoop becomes the hammer hunting for nails), which can easily be done in a VM on a Mac in minutes.
That was the thrust of the original post, and I agree wholeheartedly.