What do you do when you want to organize a party/group trip to a concert/etc. and invite several people?
* Email and reply-all? This means you annoy people who can't make it (they keep seeing all the replies), and people who are added to the list have to be re-added several times as people reply-all to old messages and leave them out.
* Create a mailman list for this specific event and require people to unsubscribe/resubscribe? That's a lot of overhead, and the UI is awful.
* Set up a website/blog for this one event? Even more overhead.
And none of the above approaches have decent calendaring integration - you can attach a .ics to an email but it's still a very manual process.