Indeed. When companies that otherwise have the wherewithal choose not to pursue cures or vaccines because there isn't enough profit in it, larger society barely pauses to register the true awfulness of such a calculus.
But, this is the type of stucture that we've engineered to allocate the world's resources--one where human value is malleable and always somewhere along the economic continuum. It's the same structure that precipitates the need for a BI and, sadly, also produces the minds that resist it.