I'm not sure if that is entirely comparable to what I meant. I am not claiming freshly grounds tastes better or has some other pretty subjective property. My claim is rather that I believe when doing an experiment where you'd for instance take a couple of pre-ground coffees and one fresh ground one that people would pick out that one as being different. Whether they like it more is up to them. With much more likelyhood than being able to pick out expensive wine out of a set of mediocre wines or so. Again, I believe solely for the reason that the freshly ground I drink has a completely different taste from all other pre-ground ones I drank in the last years. So yes you have a point in calling that subjective :]