> This is still one of our early steps towards our goal of improving the state of digital advertising for the Web – delivering greater transparency for advertisers, better, more relevant content experiences and, above all, greater control for Firefox users.
At least one would hope they could be honest in their goal, I don't think anybody care about the state of digital advertising except marketers.
It may sounds strange, but this is really our honest goal. We want to change the ad industry.
The ad industry in its current state is built on foundations we think don't make sense. For instance, the whole idea of abusing cookies, a useful technology, to track where users go around the internet so that the data can be traded, so that others can make guesses about what ads to show... sounds a bit in need of a change.
We know for a fact that many of the players in the business, the ones that matter, don't really care about intruding on people's privacy. For them, it is what they need to do to achieve their goals.
We have to face it, the internet wouldn't thrive without ad-tech. Not many people are willing or able to pay for content. The digital ad industry is important and is here to stay.
That said, we think we can make a change... for the better. We can think about how to do this from first principles, to be the first customer of our tech.
Frankly, no one will be willing to play the new game with us if we can't prove that it works at least as good as the current way they are doing things: the old tech may be clunky, not that effective and there may be a lot of middlemen, but there are 2 decades of investment in the way its built.
Users are affected. Users care. We know we can make for a web with less annoying ads. They don't need to be nagging, vying for your attention the same way they are now. They don't need to be creepy. And you know what? They may not even be ads as you know them today.
We thought about this a lot, and it's a very touchy topic, one which would cause controversy any way we'd broach it . Why do you think we're not being honest?
How about delivering again something for power users which does NOT require add-on installs aka toolbar customization or moving buttons where i want to have them? Or.. how about offering features for both user target groups like it was able until Firefox 22 before you started to remove features because of simple users? How about that?
But you do not care and you are not interested in this! Here is my answer.. Moving to Seamonkey as main browser and to Vivaldi. The later one may be closed source but that developers have at least a brain and know how to handle power users!
And i also quit donating for you month after month and make sure everyone i know is uninstalling your browser.
Btw. the big computer trader of my town is also not supporting Firefox because of your treatment of advanced users! He now only installs Firefox if there is some extra payment!
Congratulations, you anger both loyal users and technology advocates!
And how do you propose this would stop that?
How are ads in the browser relevant to websites that depend on ads for their revenue?
Good for the site because they get better advice; good for the user because they get more privacy and control.
(I've nothing to do with the team behind this at Mozilla, and have no idea what their roadmap actually is. But it's pretty clear that this is just a first step in a broader version of re-inventing advertising on the web, not a stand-alone attempt to generate a bit more revenue).
So users wouldn't care if most ads would be popups and autoplay sound, right? Oh, they would? Who is being dishonest then?
As I have demonstrated with a simple example, this statement is false.
>Most users would prefer if there would be no ads at all.
Your attempt at moving the goalposts is irrelevant.
Therefore, your accusation of Mozilla being dishonest with their goals is not supported by your arguments.
