Or €2. Or €2.50...
But I don't really get why people are comparing Nespresso to having coffee outside the house. I need an expresso the moment I wake up, before I wash, before I dress.
It's really not about the money; it's about convenience, reliability. Peace of mind. Nespresso makes uncertainty go away. Your morning coffee becomes one less thing to worry about. It's going to be perfect. Every time.
Nespresso doesn't try to hide the fact that they're ridiculously expensive; their stores look like jewelry shops and are tended by weirdly handsome individuals with perfectly manicured hands, and one or two guards at the front will open the door for you.
Or if you prefer, you can have capsules delivered at home, in a 2-hour window, by a special messenger on a scooter... for free!! (nobody else does this, not Amazon, not anyone).
They can afford all this and more, and people pay for it, and can't get enough of it. It's like iPhones.