You're not the target market. Some people exhibit strong brand loyalty for some stuff. In the UK you'll get people saying that baked beans must be Heinz and no other brand.
I tend to agree with you. I want a button I can push to order the cheapest washing detergent. But that gets complicated. Do I mean actual cheapest price at the till, or do I mean cheapest per wash? Does that mean I want to buy a huge 15 litre tub of industrial detergent?
> that have at least a 4-star rating.
Amazon ratings are already sub-optimal. I could imagine a time when all P&G employees have to buy P&G products from Amazon, and have to give high star ratings, in order to help fix the ratings. Perhaps I'm just overly cynical.
