I don't see why you're hiding your identity.
For that price, you shouldn't be afraid to put out a bit.
Remember that as a consultant for hire (independently) you are the business.
Plus you make it easier for people to verify your skills with your real ID.
I know you may feel uncomfortable with it, but it's worth a shot, especially as a way to "advertise", although referrals will still be your biggest money-draw.
Good luck!
