I think a lot depends on whether you gain or suffer from their services, and also on the coolness factor. Your garden variety extortionist, mugger or trigger man is boring, but articles about drug trafficking using UAVs or microsubmarines tend to gain traction among tech crowd. Uber and AirBnB have just a huge coolness factor - because they have a mobile app! - but generally, it's a typical pattern of "let's make money giving a group of people some value, dumping externalities on someone else, social order be damned".