Um... I am old and I don't have time to work on side projects - I have dying parents I need to spend time with because I won't get that time back. I have friends that live all over the East Coast now and visiting them is very important and now time consuming. My point is this is incredibly superficial and the stuff that matters (his actual work) gets lost in all the needless fluff.
Plus I'm too busy getting my actual work done to "market" myself.