Why shouldn't people just contribute directly to the charity of their choice instead of going through an unknown middleman? If you contribute directly to a certified charity (Red Cross, Doctors Without Borders; pick your favorite), you can even afford to contribute more, since you can take a tax deduction. (I don't think the IRS will honor a receipt for "charity TBD" if you get audited.) And, of course, you can also personally contribute to whatever charity you think has had the best response.
Also, GoFundMe.com takes a hefty cut of your donation, so donating directly to your charity gives them more:
"While it's free to create and share your online fundraising campaign, GoFundMe will deduct a 5% fee from each donation that you receive. Since our fee is deducted automatically, you'll never need to worry about being billed or owing us any money. A small processing fee of about 3% will also be deducted from each donation."[1]
Finally, we really have no idea who the people who are running this fundraiser are. Unfortunately, lots of scams arise whenever there's a natural disaster.
[1] https://www.gofundme.com/questions (See "Does it cost anything?")
