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Of particular note is the ability to move around lines of highlighted text using option + keyboard arrows.

At first I thought it was just a neat feature, but now I pull my hair out every time I use a text editor without it.

The ability to tersely create checkboxes by simply typing square brackets [ ] and a few other neat formatting tricks proved to be the path to least resistance for us when planning and organising sprints.

We find we spend less time managing a project management system, less time creating lists of actionable items and more time to actually get stuff done. YMMV with bigger teams, though.

Evernote is a company making money with their core product — which happens to be Evernote, the note taking service. I pay for Premium because it's a great service that works well for me, and the money I spend on them helps keeping the company afloat.

Google Keep is a product that's not making any money. It's an experiment for Google, the same way Google Wave was. I can't pay for it. While I honestly admire their willingness to ditch experiments that aren't fruitful, it also doesn't make me want to start relying on it because it might be taken out behind the shed in 6 months time.

Well, that and the fact that the Evernote ecosystem is _huge_ — a big plus.

Also, I agree with czottmann that it isn't Google's core business or competency and thus I would rather go elsewhere.