No it is not how it looks it is that the documentation is lacking. The quick start didn't work for me. If it had been a simple page returning HTTP code 200 that just said OK, it would at least be something.
Sure you can make it work if you invest more time in it, but the point is that there are other platforms that have taken care to make it easier.
In general a lot of people seem to think that documentation is one of the biggest issues with Erlang.