There's absolutely no reason that the most common failure modes (expiration, bare domain vs www., self signed) presents warnings that Something Fishy Is Going On®, when 9999/10000 times, there is not.
Smoke coming from my neighbor's yard in the summer might be a fire, but in all likelihood, they're running a barbecue grill. The SSL equivalent would be calling the fire department every time someone puts some steaks on.
What I take issue with here is the "HOLY CRAP, STOP EVERYTHING!" nature of the warnings as thrown by browsers nowadays. The severity of the warning is not proportional to the likelihood of there being something actually wrong, hence crying wolf. ("Yes, I know this is a self signed cert, because it's mine, now screw off and load the page I asked you to, thanks.") IMAO, there is zero reason for an expired certificate to throw this kind of warning.
And there's an argument that there's a good reason for that, but that reason ignores the fact that users have been steadily conditioned to click past the warnings, and most of the time, to no ill effect.
Apparently enough people fail to make the connection that there are plans to apply the same thing to plain http connections sometime in the near future.
Invalid certificates _need_ to be treated as a major security risk, and an expired certificate is still invalid. The only way the system works is via a network of trust, and if I'm an issuer of certificates I would expect that if I said a certificate I issued is expired, it would be treated as such.
Yes it sucks that managing the certificates is difficult and expensive, and it's great that Mozilla is doing something about that, but the technical foundations on which the current certificate system is built are in place for very good reasons. Encrypting traffic doesn't do any good when you're encrypting on the middleman's terms, and the only way to make sure that's not happening is by verifying the identity of the server you're talking to.
[0] http://www.eweek.com/c/a/Security/15-Percent-of-Internet-Tra...
[1] http://thenextweb.com/insider/2015/04/02/google-to-drop-chin...
