I think this Neocities blog post(https://neocities.org/blog/neocities-web-sites-now-have-prop...) said it best: You have to have your own domain, otherwise you will be a sharecropper for somebody else.
There's a lot of confusion surrounding what defines ownership in the information age. For example, IP addresses are held like real property despite just being numbers in a database. However, a physical device isn't owned by the user if the carrier can restrict what can be done with it and/or modified/disabled it at any time for any reason without explanation. It also varies by culture too, with most 'Eastern' countries treating virtual goods like real property, and most 'Western' ones treating them as non-transferable services which can be cancelled.
Mind, that post you link to has the right idea, just that the only way to achieve what it recommends is to buy a server and IP address, and lease a T1 line or the like.
"Our stuff [his company put a CMS in the browser] didn’t do all that much more, but given a choice between client and browser, the people wanted the browser."
And now, you can make the case that given the choice between a mobile web browser and a mobile app, people have chosen the app.
