In-protocol multiplexing must be pretty high up the list of necessary features
Yes :-)
but how about transparent multi-network roaming
Yes :-)
I'm talking about hopping between different transports.
Yes :-)
(I was thinking of writing a much more detailed answer to above, but it's so detailed that it would be far better as a blog post... I'll post the link here for a more inclusive discussion soon)
Now going back to your first question:
"what do you answer when the obvious comparison to (and lack of industry adoption of) SCTP is put forward?"
Oh... where to start.. OK. First off the comparison is not all that obvious. SCTP was never built for the mobile use case (4 way handshake??). There are some improvements over TCP (reliable, out-of-order message based delivery with multihoming are all good things), but there's a fatal flaw that prevents any serious use of this protocol. It's not TCP or UDP!! And there are umpteen middle-boxes on the internet who won't let it through. That's all you need to know to explain the lack of industry adoption of SCTP.
So we built our protocol on top of UDP (which we basically treat as a proxy for raw IP). Luckily for the mobile users, UDP based custom protocols are now well baked into various standard applications (DNS, VOIP etc.). A vast majority of middleboxes support it and the trend is in the right direction -- every new middle box has to support UDP passthrough/NAT by default barring exceptional circumstances.
Now, how do we expect our new protocol to get adoption. The answer is, we don't. We're not just building a protocol. We're building a turnkey service for mobile app developers. Our business case doesn't involve convincing anyone of the technical superiority of the protocol. We simply sell a superior user experience with minimal developer effort. And you'll learn as we get more open in the coming few weeks (wink, wink), it's not at all a hard-sell :-)
Feel free to connect with me directly or just continue the discussion here if you have more questions. I'm always happy to engage skeptical observers ;-)