If Groupon were such a great business, why have the founders cashed out in each of the investment rounds?
http://www.quora.com/If-Groupon-were-such-a-great-business-w...
"But even beyond the lockup, a founder selling a significant chunk of equity can send a negative signal to the market and erode confidence."
http://www.rudebaguette.com/2012/05/22/going-public-its-comp...
"Zynga’s Mark Pincus is promising in an open letter to potential shareholders that his company will be a 'meritocracy'. Except that in his meritocracy, Pincus has created a class of stock just for himself. He’ll have 70 votes for every supershare of Zynga he owns."
http://www.thedailybeast.com/articles/2011/12/14/zynga-s-ipo...
Do a search on Google and you'll see a thousand articles like this, all with the same theme: when insiders sell, you should run.
That's from 2010. Since then, GOOG has almost doubled in price (note that there was a stock split)[2], and they have delivered almost constant revenue and profit growth.
Diversification can be a sensible strategy for founders.
[1] http://www.marketwatch.com/story/google-co-founders-to-sell-...
[2] https://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&...