I have seen that proposal, I do not consider it plausible, and the reasons it would cause fork issues are addressed in the thread there.
* Pool A mines block trying to import example.com, and validates ownership via TXT record.
* Pool B must either trust Pool A is right (e.g. not evil and not fooled) or verify Pool A's block itself. Pool B tries to validate example.com, and is unable to because someone saw the import attempt and began a DDoS on example.com's name servers, or because example.com is trying to fork the chain on purpose, or because Pool B's ISP is censoring example.com or any number of other reasons.
Making blockchain validation depend on external data is trouble.
There was a web of trust/voting scheme proposed as well, but nothing fleshed out, and any votes based on coins held are unusable because a single party (my best guess is BTCe) holds at least a third of all NMC ever mined.