That is the logical conclusion of your statement, and that notion is utter bollocks. If in 15 minutes someone is convinced that the product is lacking focus and vision then that is a valuable insight. It might just be that the person reflects on whether his call to action is obvious enough and tweaks his site to make it clear what his proposition is. Or maybe he has been holed up for months by himself in a bubble and has developed something no one wants. Rather sooner he finds that out than later.
This kind of namby-pamby "if you can't say something positive say nothing" mentality that I see in replies does a massive disservice to this community and people in it who risk much more than just a little bruising to their ego (whether it be financial or career).