I actually think a short handwritten note to thank someone for meeting with you or whatever is a nice gesture that stands out from the standard email and doesn't take much effort. Of course, that's real handwritten, not faux handwritten.
I do receive marketing materials from time to time that make a particular effort to stand out--sent FedEx or physical swag of some sort or gimmicky attempts at games/contests/etc. I admit they usually get me to at least look at the mailing though I'm probably no more likely to buy something.
