I don't mean to beat on Blackberry but I too thought of Blackberry when reading this. I had a different approach though. This was the sort of approach that Blackberry optimized to lock out any competition from the enterprise. Apple/iPhone was just soooo good that eventually IT departments had to capitulate and work with BYO devices. Things like the US government were the last to cave so you Obama had a blackberry for a long time. So Google _seems_ to be catering to that crowd with this but that's a ship that's kind of sailed. There might be a few stubborn outposts but if half my company (including the entire C suite) has an iOS device are we really going to get value out of implementing this Google stuff?