Apple isn’t competing with Pebble; it’s odd that people don’t get this. It’s like saying Porsche is competing with Kia. They both make cars but they’re targeting two very different markets with very little overlap.
We shouldn’t confuse consumer choice with competition. I know several Pebble owners who wouldn’t buy an Apple Watch even if it cost the same as a Pebble because they don’t like what they believe Apple represents.
