I tend not to order food, so the idea of making it easier didn't really resonate with me. I also tend to be a cheapo, so the idea of spending $4 extra also put me off. So my reaction to magic wasn't very strong.

I also don't really see the difference in values between buying flour and making obtaining a pizza really easy. Why is buying flour okay, or dealing with the details of ordering pizza yourself okay, but handing off the last little bit of the pizza ordering is reflective of decay?