You might be correct, it can be seen from both sides.
> No skin really off Apple's nose then is there
Ive never known Apple not to care about every penny it can make and keep, I just dont see them giving up on this, but rather push the devs to make software that is better and sells better so the 70% they earn can mean more to everyone's bottom line. Maybe... but I that's not how Ive ever seen Apple operate. The fact that they make developers pay $99/per just to develop apps is indication they dont care about this.
> no reason for Apple not to play nice
They never play nice, they are cutthroat, just like Amazon. It's how they manage to stay on top. They realized that not only are customers a profit center but also content producers they can make money on both ends.