In particular I don't tell my clients "I need to be done by time T", that would be putting a de facto deadline to the project and wouldn't be consistent with my view to focus on bringing the best value to what I am hired for.
So this is not a selling strategy, but it is just the natural way in which the conversation normally goes. Then, I explain why I work that way. Also, the corollary is that if that person or company hires me, I will be as focused on their problem and in the quality of work as I am being now with my current gig (the commitment that doesn't allow me to give a starting date.)
I have some public track record, so when someone hires me they know who are hiring. That, I am sure, also helps. Though I have to say when I started I didn't have so much exposure.
BTW, that for me includes Scrum sprints. No matter if you call it points, or whatever, you are estimating that something is going to take so much, and that by next week we could deliver A, B, and C. Is the same shit in the end.
Don't do that, talk about facts. Use past tense. Last week we DID A, B, and C. This project COSTED this much.
Some clients already work without that shit, pipeline and priorities. That's all.
Also, do not put yourself in a compromise by inertia. "I'll have it by tomorrow" and nobody asked. Try to avoid that kind of sentences. Then you absolutely have to do it by tomorrow no matter what, or else you need to excuse to fail the expectation. Be deliberately vague: "I'll have it soon", "I'll write back", "I'll prioritize this", often times that language is more than enough for communicating. But best of all: say nothing! Just work hard, let your work speak for you.
Working hard is key. Work hard and communicate often to have a close feedback loop. If you do that, in a few days your client already sees how it goes, it can feel the speed (as you do), it can feel the velocity, and that everyone is concentrated on what matters for quality. If you enter that flow, everything is so smooth and good for the success of the project.
I have been working non-stop that way for 5 years, and I truly believe it is the best way to deliver quality software.