"...We don't have ulterior motives with regard to using farmer data. We help them use it to be more profitable and that is all."

Until the investors/board say otherwise. :)

Been there. Experienced it. Resigned rather than comply.

Understand FarmLogs is the whipping boy here because you're the thread's subject (and your TOS clause 7 really is scary), but my concerns are also with the others, including for example Deere.

And as your TOS are updated, things might want to consider:

1) Who owns the data--the landowner or the tenant? Which data specifically? Who can order it removed? 2) What happens when a farm changes owners and the new owner wants all data regarding his land removed? 3) What happens when the data is subpeonaed in a clean water lawsuit for agricultural nitrate runoff?