Locally malls have transitioned from "sells everything" in the 80s to about 95% womens clothing, the food court, and that radio shack that just wont die. Being in the mall MIGHT be useful if amazon wants to expand its sales of womens clothes.

I am not, as far as I know, a woman, but I could find it incredibly useful to go "somewhere" and get 3-D scanned / measured and then have a giant clustered database translate my exact physical measurements into this mfgrs idea of a "M" vs this mfgrs idea of a "L" or whatever. Not to mention shoes, where I'm about a 10.75 so 50/50 odds if a 11 fits me better than a 10.5, and some kind of "big data" might help. Money saved in return shipping alone might make it financially worthwhile for amazon to run a "scanning booth" store.