>A lot of vendors want to cast the problem as a technological one. That if only you had the right tools then your analytics could stay ahead of the changing business in time for your data to inform the change rather than lag behind it.
many people like the author just don't get it and it is fine. The same way like people didn't get the search before Google.
>But how do I feel good about my graduate degree if all I'm doing is pulling a median?
the graduate degree is what allows to receive $Nx10e5/year (for a respectable value of N) for that pulling of a median
>If your goal is to positively impact the business, not to build a clustering algorithm that leverages storm and the Twitter API, you'll be OK.
on the other hand if your goal is power(OK, OK) instead of just OK then the clustering algorithm/storm/twitter is the way to go.
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