They're self funding, offering competitive, but reduced from my current, salary of 100k and 2% grant. My risk is essentially nil with how good the job market is, and my upside will be nice if we're successful. The position is first employee and lead architect. It seems like a favorable offer and it seems like the numbers line up fairly well for what I see for post series A startups.
Theres always talk here about not working yourself to death for minimal equity and not getting blinded by it, but being new to the startup side of things I don't really have a clue about what "significant equity" means and the self funded nature of the business makes things more confusing. I don't expect to get rich from it, but I think we've got a good plan and history of executing well so we've got a good shot at turning time into a good payoff.
So, HN, at what point in the ownership percentage do you go "all in" on? 2%, 5%, 10%, 25+?