The article is hindered by the fact that the author doesn't appear to be familiar with what's on the market already, so he doesn't focus exclusively on the right things. Watching the embedded video introducing the tech, it's clear that they're working on optical flow algorithms that will allow a drone to autonomously avoid obstacles and (eventually) navigate in GPS-denied environments without heavy and expensive sensors. It's true that there are other people working on it, but no one in the commercial market at least has come anywhere close to solving this problem. I'm excited by the possibilities this capability would open up.
Wired has been notified of this over the years and consistently failed to report it.
EDIT: It IS! This is what I want in the iPhone/drone department, next:
https://www.youtube.com/watch?v=yhv7qmo63D4
(EDIT2: D'oh, looks like its CGI .. still, a man can dream..)