Also, you wear your clothes at least 14 hours a day. That does not imply you need to buy the most expensive brands you can find, just that they need to fit their purpose. You can pay more than $1000 for an iPhone with 128 GB of storage, true. You can also buy an expandable device, add a 128GB (or bigger - up to 1 TB is available) and end up paying half that price (or less).