You make a fair point, I said that just from an empirical standpoint. As in, at the beginning of 2014 only a couple people didn't want to use Facebook and mainly because of dissident/im-not-like-everybody-else reasons (i.e. everybody was there, so much that there were even some reluctant to join). At the beginning of this year, probably 4 out of 10 of the people I meet do not have significant activity w/ the site, and the reasons are more substantial, like in 'because I don't like it anymore' (i.e. not everybody is in there anymore, and now people is instead reluctant of staying there). That's unprecedented and me and those people are exactly the demographic that drives the gain or fail behind these things.