I wasn't commenting on Bouldr, MrMatt, in case you misunderstood. I just thought it was funny the way Emil was marketing himself - in a vague and half-hearted way, without any supporting statements or evidence whatsoever. So I was just joking about the type of tagline I could see Emil coming up with for you. (It always strikes me as a bit ironic when marketing guys market themselves poorly, yet they expect you to believe they can market your product/service professionally.) Emil could be a great marketer, but he left himself open to a bit of ribbing with his post. I guess he thought it would be better to present his skills privately (?), which is fair. It just struck me as funny.

Sorry to belabor the point, but I didn't want you to think I was dissing your app. I'm sure Bouldr is cool. [I didn't look at it, to be honest, because I'm not really in your target market. I'm going to try to master walking on level ground again before I move on to climbing stuff ;) ]