That said, dials, and especially jog/shuttle (although this isn't quite one of those), are something that once you've had are annoying to live without. Video editors, music production equipment etc. have them for a reason, and that is you get much more feedback through your fingers making fast but precise changes much more achievable than by other means.
Griffin did this before ( https://en.wikipedia.org/wiki/Griffin_PowerMate ) and there have even been peripherals for good old UNIX workstations like http://en.wikipedia.org/wiki/Dial_box .
Ugh.
I thought "Palette" Kick Starter project was more compelling because it clearly demonstrated specific use cases that would make users more productive in a way not possible with existing input devices.
leaving your hand on the mouse and using the extra buttons is faster than having to lift your hand from its resting position. The way the demo shows they keep taking their hands off. Is it super sensitive that you can't rest your hand on it?
You are not going to replace a wacom tablet for designers.