Internet Celebrities Are Changing Crowdfunding This Holiday Season (opens in new tab)

Selling swag via crowdfunding is cool, but I’m surprised not more people are doing equity crowdfunding (or at least it's not as well publicized).

Given how much PR is done around big fundraising events, you would think that tech news sites would be all over any potentially hot startup closing a decent round on AngelList or FundersClub.

Youtubers are also selling things the old fashioned way, in stores: http://www.cnbc.com/id/102223990

It seems to me that the nature of crowdfunding is changing more because of the expectations of consumers than the actions of crowdfunders themselves

Raising $13M on Kickstarter? That's impressive. I'm kind of intrigued by this whole Coolest Cooler thing because of this guy

Pewdiepie has an unfair advantage because of his 32M YouTube followers

The coolest cooler guy is a web celebrity for sure. Anyone that raises $13M on Kickstarter is doing something righ