This whole question could be answered by answering: what are the basic desires of people? I can think of:
1. power
2. love
3. reproduction
4. glory
5. health
6. just wanting to feel good.
Not surprisingly, you can more or less buy any of those with enough money. Or at least make it 100x harder to fail.
However, I suppose that prestige or glory would be much harder things to buy.
