Suggestion noted, but please understand that we've done (and still are doing) our fair bit of experiments on what works for whom.
For example, when we want to tell HN users of Postatic, the most effective way we found was to tell them that they can create their own HN site.
I guess for Reddit users, it would be better to target it as "create your own Reddit".
"Community" is good, but there are a plenty of sites that use that word and we also need to stand our.
So right now, we're displaying what's been working the best according to the data - surely it'll evolve.
