Yet the competition space for very young rich urban american white kids making products for very young rich urban american white kids is hyper crowded, and in "rural fishing communities" the marketplace is apparently nearly empty, so the odds of a big success appear much better.
There's a fad now of "home automation" as defined by a small ARM box with a thermometer and a microphone for $100 that does pretty much the same as the 20 competitors... you have a less than 1 in 20 chance of being the top dog alpha winner. On the other hand AFAIK there is no competition for "www.rate.your.diesel.fishing.boat.mechanic.com" social network shopping for diesel fuel filter group buy advice or whatever. And that idea only took ten seconds, I'm sure actually trying would result in better ideas.
Your odds of competing are higher if you stay in the city and follow (key word, "follow") the pack. Which is awesome if your goal is playing king of the hill and the sheer thrill of competition. On the other hand, if you want to make fat stacks of cash, you want the best odds of winning, not the best odds of being involved in an epic competition.