To me, 'this' is JS is a lot more self explanatory than this is Java. And your article doesn't make that apparent. In JS this is just another object, like any other object. It follows the exact same scoping rules as every other object.
You are mistaken, "this" is not an object nor a variable, it's a keyword and behaves differently than variable scope. Consider closures for example.
Even knowing this rule very well and being totally hard core OCO (Obsessive Compulsive ORDER, not Disorder) about the code, I still make "this" mistake ALL THE TIME, so whenever something weird happens, "this" mistakes are the first thing I look for.
"this" is such a terrible design flaw, it bites me even when I'm expecting it.
It enables some rather elegant patterns, actually.
Please give me one example of using "this" outside of lexical context, that is impossible or tangibly inconvenient to do by some other technique that JavaScript already supports.
You have to REMEMBER that you need to explicitly and inconveniently tell the function which "this" to use, by drilling down into Function.prototype.call/apply, even though it LOOKS like it will simply work like any other variable, which it doesn't.
Please consider that programmers are not perfect, and do not have infinite time or unlimited memory or perfectly focused and undistracted attention, and programming languages are user interfaces for imperfect humans, that should minimize the likelihood of errors, not set traps for less experienced programmers to make obvious mistakes, just so that more experienced programmers can gloat over how much smarter they are for having memorized every detail of the language spec. (-; I'm looking at you, automatically inserted semicolon! ;-)
And my point is that I AM an experienced programmer who has memorized every detail of the JavaScript language spec and uses it all the time, yet I STILL make "this" mistakes AGAIN and AGAIN. While on the other hand, I don't think I've ever made a "self" mistake with Python.