My kid and I would still be playing Angry Birds and he would still be asking for the merch this Christmas if I hadn't become extremely disgusted with the constant push to make in-app purchases and buy other apps. It's before, during and after every board, every retry. I stopped playing, encouraged him to play other things and I eventually removed it from all our devices, it hasn't been missed since. They should have stuck with a free app (no ads, no in-app purchases) and made money from merchandise. They had a good thing going with the Star Wars TelePods except after spending an embarrassing amount on the figures to scan in we still had to deal with ads to buy weapons and tools.