In a nutshell: I was inspired to build this service after the AppGratis/Apple disagreement back in 2013 where most of the controversy revolved around our supposed "abuse of push notifications" (Guideline 5.6, in Apple's book).
What happened next made me realize how important notifications were going to be: it's the next interface for users, while developers rely on them entirely for growth and engagement. But until today there was no analytics service dedicated to this new medium, which is what we're trying to build with Batch Insights.
Hope you'll like it.
Hi Simon. Why do you think that pn will be so important? I have Cyanogenmod without google apps, and I don't miss pn one bit. I understand that I am not the typical user, but what do you see in pn that I don't?
I'm still totally with you on Cyanogenmod with no pn. As someone wrote earlier today on the Internet: 'I miss the good old days of being AFK'.
I don't have all of them on vibration, they don't all have the same importance to me but mostly it's just another way of communication. When I receive an email, I wan't to know it, when someone contact me on Skype or Facebook, I wan't to know it too.
If I don't wan't to be disturb, I just press volume down and the vibration is off.
iOS – https://batch.com/insights/app/ios/inside-com-breaking-news
EDIT: looks like it's our special page wording that caused the confusion – we're updating it right now.
"Using a new proprietary indexing technology, Batch is on a mission to track all the push notifications in the world and make them available in a centralized and unified place."
Can you track push notifications that are being sent by other applications? If so, how do you do that? Are you running a bunch of Android and iOS devices, installing apps, subscribing to push notifications in them and then gathering data that way? Or do you have a library that developers have to include in their applications?
"Are you running a bunch of Android and iOS devices, installing apps, subscribing to push notifications in them and then gathering data that way?"
That's the basic idea except that we use virtual machines mostly, combined with some hardware components.
There is a lot of work to be done to improve the quality, uniqueness, and usefulness of mobile notifications. Before Batch Insights, there was no way to get a comprehensive view of the notifications sent by gaming/m-commerce co's or news outlets. Now, as a marketer, product manager, or developer you can use Batch Insights to become inspired and develop a more effective and differentiated strategy.
There are a lot of unanswered questions about the industry's use of mobile notifications, such as:
1. In the media industry, were you first to broadcast the news on Ferguson. See > https://batch.com/insights/all?language=en&search=ferguson%2...
2. How is your competition using notifications? Track a specific vertical such as games and monitor them in real-time or follow custom groupings of the apps that matter to you. See > https://batch.com/insights/all?category=games&language=en
3. In gaming, some use incentivized notifications to reengage, others try to make you feel sorry. What's your strategy?
4. How unique is your message from day to day? Which days are most popular for certain messages? You can view statistics on the content of your notifications, as well as others'. See > https://batch.com/insights/app/ios/inside-com-breaking-news
Being mobile developers ourselves we've been dying to know. Batch Insights tries to answer these questions.
