> Am I missing something?
Yes, a merchant account. "Start accepting credit cards using your existing merchant account."
PayFlow is just a gateway. A gateway cannot process credit cards without being attached to a merchant account; it is just an API to bridge the web with the processing network of the merchant account provider. You can't use it to charge credit cards for $25 and $0.10 per transaction, you pay that _on top of_ the processing fees charged by the merchant account provider.
PayFlow was previously a Verisign product that PayPal acquired in 2006.
That isn't to say you can't save money over Stripe with PayPal. PayPal Payments Pro is their integrated gateway and processing solution, and discounts below Stripe's rates start at $3,000 per month of volume instead of $80,000 per month.
https://www.paypal.com/us/webapps/mpp/merchant-fees