That's the one. Same thing as causes my parents (and myself) to tell people that I'm unemployed, as it's easier to explain than "I run a successful startup with multi-million pound net profit" - as they then realise it's one of these technology things, and that puts me on the same rung as, say, a waste-water engineer. Actually, they're up a few rungs, as they deal with "real" things. Techies are all viewed as "the IT guy", and are there to be blamed for anything and everything, and to be belittled at every opportunity. "You wouldn't know what it's like to run a business!", says the guy who runs a pair of holiday lets, to the guy who employs 50 people and powers £1bn+ of commerce p.a.

Being involved in the web in the UK is akin to having social leprosy - the only other people who will accept you or even talk to you without peering down their noses at you are other people with leprosy - sorry - other web professionals.

This extends even to investors and VCs, as their view over here is that entrepreneurs/technologists are a necessary evil that you have to deal with as part of the process of making money by magic.