The Launch Diary: Three months left to save our startup (opens in new tab)

(launchdiary.postagon.com)

42 pointsandreash11y ago22 comments

22 comments

22 comments · 13 top-level

djfumberger11y ago· 2 in thread

Good luck to the guys. I released a similar app a few months ago - Beatwave (http://beatwave.co). We've just hit 1.2 million downloads so the download numbers they're after are fairy realistic I think. Just have to make sure the monetization is spot on to capitalize though!

dagvonkr11y ago

Thanks! We're big fans of Beatwave! Great to hear that this type of app has gained a lot of downloads. We've spent hours discussing and trying out different monetization models, but you'll never know until it's been launched in the end.

aerovistae11y ago

If something is "fairy realistic," does that mean it's totally imaginary?

rsendv11y ago· 2 in thread

Subscribing to the feed and looking forward to following your progress. Good luck!

rsendv11y ago

Heads up on the RSS feed, the URL provided (http://blog.launch-diary.com/7wc9au7y1) is not available.

mrborgen11y ago

Thanks for notifying us about that, I'll fix it!

calgaryeng11y ago· 2 in thread

What are they burning $500/day on?

mrborgen11y ago

We are three employees, and living in Norway is not cheap. Our salaries are way below what you'd make if you worked in a kindergarden or a grocery store for example.

Plus office rent and various software expenses.

zimpenfish11y ago

Presumably office rent and salaries.

butwhy11y ago· 1 in thread

100k downloads per month to make a living. I don't know a lot about the app ecosystem but that seems like low profitability. ie. relying on something taking off with hundreds of thousands of people to only make a conservative amount of cash.

mrborgen11y ago

That might be. 100K just based upon our stats from previous apps, and how well we managed to monetize those.

but 100K is indeed not that much. How much would you say it costs top buy that kind of downloads?

tkinom11y ago· 1 in thread

Cool App,

How much will you app? Is it iphone only?

mrborgen11y ago

Thanks, it's iPad-only actually. iPhone will come in an update. We had to drop the iPhone version for 1.0 as we didn't have enough time.

It will be free to download, with In App Purchases. The main purchase will be a PRO upgrade, which will include all the instruments and voice filters.

andersdrage11y ago· 1 in thread

Wow, this is interesting. Good luck guys

mrborgen11y ago

Thank you both! Really appreciate it :)

andersdrage11y ago

How many are on staff and what are the salaries? I'm just wondering since it's seems that you could cut some of the cost and keep up longer, if that's what it takes?

general_failure11y ago

Great idea! I will buy you app just for your effort...

Yadi11y ago

It's right on the corner, don't give in! You have time, make it count. Reach out to your target market, audience before hands.

heumn11y ago

Yeah, wow.. I love that common thread to be so open about everything. Best of luck! Can not wait until release :) I will follow along for updates

adamsch11y ago

Love the honesty! Good luck and I hope we'll see a "How Brutal Honesty Saved My Startup" post in 3 months.

andreashOP11y ago

tl;dr A struggling Norwegian startup is doing daily updates for the rest of their 100 day runway. To be profitable they need 100.000 downloads on their music app, which is soon released (now being reviewed by Apple).

Pistus11y ago

Love the honesty. Subscribed and looking forward to the updates!

j / k navigate · click thread line to collapse

22 comments

22 comments · 13 top-level

djfumberger11y ago· 2 in thread

dagvonkr11y ago

aerovistae11y ago

If something is "fairy realistic," does that mean it's totally imaginary?

rsendv11y ago· 2 in thread

Subscribing to the feed and looking forward to following your progress. Good luck!

rsendv11y ago

Heads up on the RSS feed, the URL provided (http://blog.launch-diary.com/7wc9au7y1) is not available.

mrborgen11y ago

Thanks for notifying us about that, I'll fix it!

calgaryeng11y ago· 2 in thread

What are they burning $500/day on?

mrborgen11y ago

We are three employees, and living in Norway is not cheap. Our salaries are way below what you'd make if you worked in a kindergarden or a grocery store for example.

Plus office rent and various software expenses.

zimpenfish11y ago

Presumably office rent and salaries.

butwhy11y ago· 1 in thread

mrborgen11y ago

That might be. 100K just based upon our stats from previous apps, and how well we managed to monetize those.

but 100K is indeed not that much. How much would you say it costs top buy that kind of downloads?

tkinom11y ago· 1 in thread

Cool App,

How much will you app? Is it iphone only?

mrborgen11y ago

Thanks, it's iPad-only actually. iPhone will come in an update. We had to drop the iPhone version for 1.0 as we didn't have enough time.

It will be free to download, with In App Purchases. The main purchase will be a PRO upgrade, which will include all the instruments and voice filters.

andersdrage11y ago· 1 in thread

Wow, this is interesting. Good luck guys

mrborgen11y ago

Thank you both! Really appreciate it :)

andersdrage11y ago

How many are on staff and what are the salaries? I'm just wondering since it's seems that you could cut some of the cost and keep up longer, if that's what it takes?

general_failure11y ago

Great idea! I will buy you app just for your effort...

Yadi11y ago

It's right on the corner, don't give in! You have time, make it count. Reach out to your target market, audience before hands.

heumn11y ago

Yeah, wow.. I love that common thread to be so open about everything. Best of luck! Can not wait until release :) I will follow along for updates

adamsch11y ago

Love the honesty! Good luck and I hope we'll see a "How Brutal Honesty Saved My Startup" post in 3 months.

andreashOP11y ago

Pistus11y ago

Love the honesty. Subscribed and looking forward to the updates!

j / k navigate · click thread line to collapse