For example, in one network, multicast was completely disabled — no mDNS happening there — and so on our local (unicast) DNS server (BIND on a 'BSD), we added DNS-SD entries (PTR + TXT records) for printers (to a CUPS print server with Active Directory authentication) which gave all the iOS devices AirPrint capability to all the printers on the network (even AirPrint to old dot-matrix printers), entries for Apple TV/AirPlay, etc. Apple calls it "Wide-Area Bonjour" and it works with Macs and iOS devices just fine — it's Bonjour with no mDNS involved (more specifically, it's just DNS-SD with a unicast DNS server).

In a sense (and completely avoiding all of the details and particulars of the matter here, because that opens up a whole can of worms and a much longer discussion), mDNS is basically supposed to be the modern IETF Internet Standards branded replacement for the name service aspect of NetBIOS (and other local network name service protocols). See also http://lwn.net/Articles/252323/ ... Also, in a sense, Zeroconf (an umbrella term which includes IPv4 link local addressing + mDNS + DNS-SD) is replacement for SLP ... and SSDP & UPnP in a sense too (although they're not directly comparable concepts)... Read http://www.zeroconf.org/zeroconfandupnp.html for a better explanation on the UPnP side of things... (Again, using a really vague phrase "in a sense" here and glossing over the details and doing a hand-wavy gesture.) There are different matters of naming, service discovery, and higher layer protocols — and drawing lines of correlation aren't always direct nor as clear cut as some would like.