> First example: David hires a Ph.D. in English literature (he has a thing for “geniuses”, even in the mail room) to test mattresses for him. So that person’s job is to sleep on 15 different mattresses, for 8 nights each, and draw up a report to tell him the pros and cons of each mattress. This is to avoid him having an uncomfy night’s sleep. That’s what the risk was that we were avoiding with that.
> Second example: David wants to be sure his trip to California goes smoothly, so he hires a Ph.D. in Something to take the exact same trip – same car service to the NY airport, same flight (same seat on plane!), same car service upon arrival, same hotel, exactly a week before his trip (due to understood seasonality issues of air travel) – to make sure there are no snags, and to draw up the report that presumable explains how much leg room there was in his plane.
As an aside, their research group encouraged me to apply for a position shortly before I graduated college. The application asked for things like SAT/ACT scores and (number of) lines of code written in various languages. I thought my application looked pretty good, but I guess my ACT score was too low for them to consider me (even potentially!) brilliant. I still feel kind of bitter about that.
