This is another strawman.

I'm not arguing for a particular clear-cut definition of "public" and "private" at all. I'm arguing that the distinction public and private can be made for some forms of communication, and that a radio broadcast to your neighborhood means it is public, and encrypting your traffic means it is private. In addition to that there is also a greyer area like unencrypted traffic over a wire, that should mostly be considered private from an ethical perspective.

I agree that most people don't really know what they're doing, and I agree that it is problem. I also think that most people don't really care, and considering no information is contained in most SSIDs rightly so. Lastly I think that education is important for this, not regulation (legislative or internal) for the collecting companies or individuals. But all of that is not what I was arguing against.